GOD, MONEY AND ME
In the retail shopping world, the dog days of summer are no longer known as "August," but rather "back-to-school." This has become the year's second largest seasonal shopping event behind "winter holidays" (not "Christmas"). Advertising campaigns have made the link between these high seasons of shopping, suggesting that back-to-school for parents is "the most wonderful time of the year."
When Statistics Canada reported that sales edged up slightly in May, retailers anticipated a stronger back-to-school shopping season. This wasn't the case in the United States, where the National Retail Federation (NRF) predicted a slight dip in back-to-school …
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