Discover Financial Services Inc. has struck a deal with an Internet directory service to help smaller merchants establish World Wide Web sites and drive traffic to them.
Under the arrangement with Switchboard Inc., Discover merchants can pay $40 to $50 a month for a basic Web site. Switchboard will design and maintain the site, which would include such information as driving directions to the store, names of people there, and product descriptions.
Switchboard will also display an on-line ad for the store to Web surfers who searched for related or nearby businesses.
Switchboard, a division of Banyan Systems Inc. of Westborough, Mass., operates an …
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